| Title | JENN’S EDUCATION AT SMU |
| Brand | SINGAPORE MANAGEMENT UNIVERSITY |
| Product / Service | UNDERGRADUATE ADMISSIONS |
| Category | C01. Online Video |
| Entrant | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Entrant Company | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Advertising Agency | WILD ADVERTISING & MARKETING Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jacqueline Lin | Wild Advertising And Marketing Pte Ltd | Senior Account Executive |
| Yeo Ai Ling | Wild Advertising And Marketing Pte Ltd | Client Service Director |
| Ashok Narandran | Wild Advertising And Marketing Pte Ltd | Copywriter |
| Joan Lim | Wild Advertising And Marketing Pte Ltd | Senior Art Director |
| Ng Khee Jin | Wild Advertising And Marketing Pte Ltd | Creative Director |
Online videos are key to SMU’s admissions campaign success. In 2013, collectively, SMU’s videos generated a total of 1.4M views, the highest of any local university. Jenn is an SMU scholar and represents SMU and Singapore for table tennis competitions. The hard, soft and “heart” skills that she has learnt as an SMU scholar has taught Jenn independence and has ignited her passion to give back to society. Generating 85,800 views on Youtube, this video has viewers watching at an average time of 1 minute or at an 80% completion rate, more than tripling equivalent videos from universities in the region.