| Title | GINNY’S EDUCATION |
| Brand | SINGAPORE MANAGEMENT UNIVERSITY |
| Product / Service | SMU UNDERGRADUATE ADMISSIONS CAMPAIGN |
| Category | C01. Online Video |
| Entrant | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Entrant Company | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Advertising Agency | WILD ADVERTISING & MARKETING Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jacqueline Lin | Wild Advertising And Marketing Pte Ltd | Senior Account Executive |
| Yeo Ai Ling | Wild Advertising And Marketing Pte Ltd | Client Service Director |
| Ashok Narandran | Wild Advertising And Marketing Pte Ltd | Copywriter |
| Yuliana Sutjipto | Wild Advertising And Marketing Pte Ltd | Art Director |
| Joan Lim | Wild Advertising And Marketing Pte Ltd | Senior Art Director |
| Ng Khee Jin | Wild Advertising And Marketing Pte Ltd | Creative Director |
Online videos are key to SMU’s admissions campaign success. In 2013, collectively, SMU’s videos generated a total of 1.4M views, the highest of any local university. In this video, Ginny, an undergraduate at SMU, founded a social enterprise, iDeaf Connect which aims to create awareness and provide job opportunities for the deaf. Ginny recounts how her broadbased and interactive education at SMU motivated her to be a successful entrepreneur. Generating 55,300 views on Youtube, this video has viewers watching at an average time of 1 minute or at an 80% completion rate, more than doubling equivalent videos from universities in the region.