| Title | IMAMOGRAM |
| Brand | MTV |
| Product / Service | MTV TIME OUT WITH IMAM (TV SHOW) |
| Category | C04. Community Applications |
| Entrant | VIACOM18 MEDIA Mumbai, INDIA |
| Entrant Company | VIACOM18 MEDIA Mumbai, INDIA |
| Advertising Agency | VIACOM18 MEDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Rohit Raj | The Glitch | Right Brain |
| Varun Duggirala | The Glitch | Left Brain |
| Alexander Valladares | Mtv India | Manager Marketing |
| Sumeli Chatterjee | Mtv India | Head – Marketing/Media/Insights |
| Aditya Swamy | Mtv India | Evp And Business Head |
We were launching a new show 'MTV Time Out' featuring Imam Siddique-a colorful/vibrant personality. We felt everything about this show was beyond ordinary, the marketing needed to be inline too. We took the recently discontinued telegram and paid tribute with 'The Imamogram’. A facebook app through which fans can say something bold/cheeky to anyone on their friend list, with a personalized message delivered by Imam himself. Users needed to choose a friend, then pick from a variety of moods such as fake, back-stabber, ugly and dumb; enter a short message. Imam then takes over and delivers the message-Imam style.