| Title | A MILLION REGARDS |
| Brand | UMBRO |
| Product / Service | CAMPAIGN FOR A MILLION REGARDS |
| Category | C04. Community Applications |
| Entrant | ARKR DIGITAL Shanghai, CHINA |
| Entrant Company | ARKR DIGITAL Shanghai, CHINA |
| Advertising Agency | ARKR DIGITAL Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Aaron Zhang | Arkr Digital | General Manager |
England football star Michael Owen is a real weibo player. The number of his weibo fans increases soon . he wants to thanks for their love via a special way. So Umbro is planning to help Owen so that they can Enhance the brand image and awareness.