| Title | LET LOVE RULES |
| Brand | UNILEVER |
| Product / Service | CLOSE UP |
| Category | C01. Online Video |
| Entrant | MINDSHARE VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | MINDSHARE VIETNAM Ho Chi Minh City, VIETNAM |
| Media Agency | MINDSHARE VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Hoa Le | Unilever | Assistant Brand Manager |
| Diem Tran | Unilever | Brand Manager |
| Duc Tran | Mindshare | Executive |
| Chetan Khandelwal | Mindshare | Director |
| Sang Hua | Mindshare | Digital Manager |
| Ha Tran | Mindshare | Senior Manager |
| Pravin Shetty | Mindshare | Partner |
| Roopa Dhawan | Mindshare | Leader |
The young Vietnamese were uprightly shy about their expression of love to partners.Armed with this insight, what if Close Up gives youth the Confidence platform on Valentine’s Day to express their love in a personal way and confront their own confidence and romance.We inspired people with interesting real love stories and created contest.For Best 3 ideas, it was break the barrier moment in cinema theatre to confess which got shot and seeded into a virtual world. For millions Vietnamese,it was Inspiration.The effect was immediate with more than 300,000+ organic views in 48 hours declared No 1 branded clip in Vietnam.