| Title | NIKEID TEAM DNA |
| Brand | NIKE |
| Product / Service | SOCIAL MEDIA CAMPAIGN |
| Category | C04. Community Applications |
| Entrant | RAZORFISH SHANGHAI, CHINA |
| Entrant Company | RAZORFISH SHANGHAI, CHINA |
| Advertising Agency | RAZORFISH SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Sunny Lai | Razorfish | Creative Director |
| Jimmy Yeung | Razorfish | Technology Leader |
| Sara Ouyang | Razorfish | Account Executive |
| Carolina Lam | Razorfish | Business Director |
RF Team worked together with Nike to develop and launch a Weibo app 2.0 on Sina Weibo, which allows consumers to invite friends to design NikeiD basketball shoes by using their basketball team DNA. This campaign is targeted to build up NikeiD brand awarness through social media channel and consumer insight based social app.