| Title | DEAR E.T.S |
| Brand | UHA MIKAKUTO |
| Product / Service | GUMIGUUM |
| Category | C01. Online Video |
| Entrant | HAKUHODO Osaka, JAPAN |
| Entrant Company | HAKUHODO Osaka, JAPAN |
| Advertising Agency | HAKUHODO Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Fumiya Inada | Tohokushinsha Film Corporation | Production Manager |
| Sho Yamaguchi | Jitto | Cg |
| Takashi Fukushima | Mr.music | Music |
| Fumihito Endo | Jitto | Editor |
| Yusuke Suga | Free | Photographer |
| Naomi Izumida | Tohokushinsha Film Corporation | Director |
| Ryohei Kawakita | Tohokushinsha Film Corporation | Director |
| Koji Joke | Tohokushinsha Film Corporation | Producer |
| Shogo yamashita | Uha Mikakuto | Advertiser's Superviser |
| Seiichi Sakamoto | Jaxa | Creative Superviser |
| Takeshi Oshii | Hakuhodo Osaka | Web Producer |
| Koji Hayakawa | Hakuhodo Osaka | Account Superviser |
| Tsubasa Yokota | Hakuhodo Osaka | Account Superviser |
| Hiromasa Fujita | Hakuhodo Osaka | Account Superviser |
| Naoki Konosu | Naoki Konosu | Account Superviser |
| Yasumasa Yamada | Uha Mikakuto | Advertiser’s Superviser |
| Masaru Kitakaze | Hakuhodo | Creative Officer |
| Taro Umemura | Hakuhodo | Executive Creative Director |
| Takao Yanagi | Hakuhodo Dy Media Partners | Creative Director/Planner |
| Tomohiko Kawanishi | Hakuhodo Osaka | Creative Director/Planner |
SPACE AD. This is a new type of advertisement toward ETs in the universe. We tried to draw their attention by unique advertisement of UHA Mikauto’s new product, Gumi Guum, which releases stress by chewing. We assumed that we could attract ETs’ attention as they should have a great stress under severe environment. The president of UHA Mikakuto sent the message through the radio wave using space antenna, which is one of only six in the world. We created a campaign that only the first ET on Earth can win special prizes. We’re still waiting for the applicant from space.