Title | UGOKIDASE TOKYO |
Brand | NIKE |
Product / Service | NIKE+ |
Category | C06. Other Digital Channels |
Entrant | AKQA London, UNITED KINGDOM |
Entrant Company | AKQA London, UNITED KINGDOM |
Advertising Agency | AKQA London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Ross Winterflood | Akqa | Account Director |
Daniela Michelon | Akqa | Executive Producer |
Guy Bingley | Akqa | Senior Copywriter |
Nick Bastian | Akqa | Art Director |
Masaya Nakade | Akqa | Creative Director |
Duan Evans | Akqa | Executive Creative Director |
Amana | Production Company | |
Taiyokikaku | Production Company | |
Root | Production Company | |
Rhizomatiks | Production Company | |
Neil Gurr | Akqa | Senior Designer |
Max Chanan | Akqa | Associate Creative Director |
Gareth Nettleton | Akqa | Group Account Director |
Lauren Ivory | Akqa | Associate Project Manager |
In 2012, Nike+ launched its most innovative digital products to date. And we wanted Japanese consumers to experience them all before they came to market. To reach our audience, we took inspiration from a Japanese obsession – gaming. In central Tokyo, we created a pop-up arcade for the everyday athlete, open throughout the 2012 Olympics. Players could compete with friends in five unique games, each powered by Nike+. Their results fed live into global leader boards, testing performance like never before.