| Title | THE NEGOTIATION |
| Brand | HEINEKEN ASIA PACIFIC |
| Product / Service | HEINEKEN |
| Category | C01. Online Video |
| Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Entrant Company | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Advertising Agency | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Joan Leong | Activetv | Producer |
| Michael Mckay | Activetv | Director |
| Lisa Giffen | Tequila\singapore (Tbwa) | Tv Producer |
| Juliette Van Der Burgt | Tequila\singapore (Tbwa) | Senior Account Manager |
| Dan Paris | Tequila\singapore (Tbwa) | Managing Director |
| Robin Nayak | Tequila\singapore (Tbwa) | Head Of Strategy |
| Selwyn Low | Tequila\singapore (Tbwa) | Copywriter |
| Justin Leung | Tequila\singapore (Tbwa) | Art Director |
| Mel Du Toit | Tequila\singapore (Tbwa) | Creative Director |
| Oz Dean | Tequila\singapore (Tbwa) | Creative Director |
To promote their UEFA Champions League sponsorship, Heineken challenged football fans to prove their passion. We wanted to test if they had the ingenuity to convince their partners to indulge their football fanaticism. Only this time, it’s at the expense of something their partners love – their home décor. We filmed couples coming across ugly, overpriced stadium seats at a furniture store and discreetly asked the men to persuade their partners to buy them for their home. The first to succeed would win tickets to the UEFA Champions League Final. Hilarity ensued when these men attempted to sell the unsellable.