| Title | BELVEDERE MIX |
| Brand | MOET HENNESSY DIAGEO SINGAPORE |
| Product / Service | BELVEDERE VODKA |
| Category | C06. Other Digital Channels |
| Entrant | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Entrant Company | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Advertising Agency | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Advertising Agency 2 | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Yvonne Chew | Auditoire Singapore (Tbwa) | Project Manager |
| Joyce Chin | Auditoire Singapore (Tbwa) | Creative Director |
| Bastien Le Levreur | Auditoire Singapore (Tbwa) | General Manager |
| Mimosa Poon | Digital Arts Network Hong Kong (Tbwa) | Senior Developer |
| Victor Norgren | Digital Arts Network Hong Kong (Tbwa) | Head Of Creative Technology |
| Anne Chan | Digital Arts Network Hong Kong (Tbwa) | Executive Producer |
| Jocelyn Liipfert | Digital Arts Network Hong Kong (Tbwa) | Head Of Creative Technology |
| Lincoln Damen | Digital Arts Network Hong Kong (Tbwa) | Creative Director |
| Luke Eid | Digital Arts Network Hong Kong (Tbwa) | Head Of Digital |
| Kaye Cheng | Digital Arts Network Singapore (Tbwa) | Social Media Creative |
| Alvina Lee | Digital Arts Network Singapore (Tbwa) | Developer |
| Hilwan Idrus | Digital Arts Network Singapore (Tbwa) | Developer |
| Ken Goh | Digital Arts Network Singapore (Tbwa) | Senior Developer |
| Sami Jaaskelainen | Digital Arts Network Singapore (Tbwa) | Project Manager |
| Raine Chai | Digital Arts Network Singapore (Tbwa) | Project Manager |
| Jaffry Jalal | Digital Arts Network Singapore (Tbwa) | Senior Art Director |
| Eve Aw | Digital Arts Network Singapore (Tbwa) | Head Of Copy |
| Tuomas Peltoniemi | Digital Arts Network Singapore (Tbwa) | Head Of Digital |
| Oz Dean | Digital Arts Network Singapore (Tbwa) | Creative Director |
We’re all social creatures. We connect via social platforms to share our lives, yet we forget about socialising in real life. It seems as if social media is responsible for our being less sociable. What if we could turn this around? What if we could use social to make people more sociable? We created a series of very social, social events, powered by Facebook and RFID. Guests were given Facebook-enabled RFID bracelets with pre-assigned cocktail ingredients i.e. vodka, lime, soda. To get a cocktail, our guests mingled to find “ingredients”. The only way to get a drink was to ‘Mix’.