Title | DUMB WAYS TO DIE |
Brand | METRO TRAINS |
Product / Service | METRO TRAINS |
Category | A06. Public Service, Charity & Fund Raising |
Entrant | McCANN MELBOURNE, AUSTRALIA |
Entrant Company | McCANN MELBOURNE, AUSTRALIA |
Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
Adrian Mills | McCann Melbourne | Planner |
Alec Hussain | McCann Melbourne | Account Director |
Adrian Mills | McCann Melbourne | Group Account Director |
Pat Baron | McCann Melbourne | Typographer |
Julian Frost | McCann Melbourne | Director |
Pat Baron | McCann Melbourne | Art Director |
John Mescall | McCann Melbourne | Copywriter |
Pat Baron | McCann Melbourne | Creative Director |
John Mescall | McCann Melbourne | Executive Creative Director |
Dumb Ways to Die The message that young people needed to hear, that became a message young people wanted to hear. The Dumb Ways to Die website was the focal point for the Dumb ways to Die campaign. The website allowed users to amongst other things: kill the characters, watch the video, download the song and pledge to be safe around trains. To date, over 1.5 million people have hit the red button and pledged to be safe around trains.