Title | DESTINY |
Brand | LENOVO JAPAN |
Product / Service | THINKPAD |
Category | C01. Online Video |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Katsutoshi Hisanaga | Sports Magic | Casting |
Rie Matsubara | Aoi Pro. Inc. | Casting |
Shadow Stant Production | Action Adviser | |
Hiroki Makita | Editor/Effector | |
Takeshi Kogahara | Editor | |
Takaya Yamamoto | Prop | |
Aki Kasai | Art | |
Azusa Oue | Hair/Make | |
Toshimi Marutani | Stylist | |
Tetsumoritera | Gaffer | |
Daisuke Noda | 1st Ac | |
Masaya Nakahara | Director Of Photography | |
Takeshi Kogahara | Aoi Pro. Inc. | Film Director |
Rikiya Saito | Aoi Pro. Inc. | Production Manager |
Kazuki Sato | Aoi Pro. Inc. | Production Manager |
Keisuke Motomichi | Aoi Pro. Inc. | Production Manager |
Hisaya Kato | Aoi Pro. Inc. | Producer |
Yasuo Matsubara | Beacon Communications K.k. | Art Director |
Masayoshi Kato | Beacon Communications K.k. | Creative Director/Copywriter/Planner |
Shunsuke Kakinami | Beacon Communications K.k. | Creative Director/Copywriter |
BORN TO BE THE TOUGHEST The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness," we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests. This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad. "An unbreakable machine that our target is looking for" is "ThinkPad." We put effort on communicating this fact as Edutainment (Education x Entertainment).