DESTINY

TitleDESTINY
BrandLENOVO JAPAN
Product / ServiceTHINKPAD
CategoryC01. Online Video
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Katsutoshi Hisanaga Sports Magic Casting
Rie Matsubara Aoi Pro. Inc. Casting
Shadow Stant Production Action Adviser
Hiroki Makita Editor/Effector
Takeshi Kogahara Editor
Takaya Yamamoto Prop
Aki Kasai Art
Azusa Oue Hair/Make
Toshimi Marutani Stylist
Tetsumoritera Gaffer
Daisuke Noda 1st Ac
Masaya Nakahara Director Of Photography
Takeshi Kogahara Aoi Pro. Inc. Film Director
Rikiya Saito Aoi Pro. Inc. Production Manager
Kazuki Sato Aoi Pro. Inc. Production Manager
Keisuke Motomichi Aoi Pro. Inc. Production Manager
Hisaya Kato Aoi Pro. Inc. Producer
Yasuo Matsubara Beacon Communications K.k. Art Director
Masayoshi Kato Beacon Communications K.k. Creative Director/Copywriter/Planner
Shunsuke Kakinami Beacon Communications K.k. Creative Director/Copywriter

Brief Explanation

BORN TO BE THE TOUGHEST The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness," we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests. This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad. "An unbreakable machine that our target is looking for" is "ThinkPad." We put effort on communicating this fact as Edutainment (Education x Entertainment).

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