| Title | DENIM SEEKS SOULMATE |
| Brand | DAVID JONES |
| Product / Service | DENIM |
| Category | D01. Integrated Digital Campaign |
| Entrant | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Entrant Company | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Advertising Agency | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Irving Lee | Visual Jazz Isobar | Planner |
| Penny Cai | Visual Jazz Isobar | Project Manager |
| Anton Mills | Visual Jazz Isobar | Interactive Lead |
| Chris George | Visual Jazz Isobar | Designer |
| Verity Tuck | Visual Jazz Isobar | Group Account Director |
| Hannah Donovan | Visual Jazz Isobar | Associate Planning Director |
| Mike Fraser | Visual Jazz Isobar | Associate Creative Director |
In challenging retail conditions, David Jones increased denim sales by 550% (online) and 80% (in-store) respectively. How? With Denim Seeks Soulmate - an omni-channel campaign that positioned David Jones as a matchmaker, set on pairing jeans with their perfect human match. In just one week, more than 6.6 million Australians engaged with the campaign online, leading to dramatic increases in sales and consumer engagement across the board.
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