| Title | UNLOCK THE GRID |
| Brand | VICROADS |
| Product / Service | REDUCING CONGESTION |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Entrant Company | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Advertising Agency | ISOBAR AUSTRALIA Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Haystac | Activation Agency | |
| Mitchell And Partners | Media Agency | |
| Michael Di Natale | Visual Jazz Isobar | Project Director |
| Tim Den Braber | Visual Jazz Isobar | Account Director |
| Hassan Ali | Visual Jazz Isobar | Front-End Development |
| Jimmy Cowen | Visual Jazz Isobar | Motion Graphics |
| Emma Park | Visual Jazz Isobar | Copywriter |
| Tim Hobday | Visual Jazz Isobar | Art Director |
| Sharon Behen | Visual Jazz Isobar | Pr Director |
| Simon Small | Visual Jazz Isobar | Executive Planning Director |
| Gavin Heron | Visual Jazz Isobar | Executive Creative Director |
Melbourne is one of the world’s most livable cities. But recently, it faced a problem. Rapid growth saw traffic congestion reach an all-time high. Working with the insight that it's easier to achieve a goal if you can see it, we worked with city traffic engineers in a world-first to model a live congestion score for the city. This score formed the center of our campaign, Unlock the Grid, and acted as the public's gauge of success game as they completed challenges, shared tips and rallied together to make small (but significant) changes to their daily commute.