Title | DEAR MUM |
Brand | COMWERKS & WUNDERMAN |
Product / Service | MOTHER'S DAY |
Category | A01. Corporate Information/Business Products & Services |
Entrant | COMWERKS Singapore, SINGAPORE |
Entrant Company | COMWERKS Singapore, SINGAPORE |
Advertising Agency | COMWERKS Singapore, SINGAPORE |
Advertising Agency 2 | WUNDERMAN Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Moses Gunarman | Wunderman | Art Director |
Cyndy Messah | Comwerks | Motion Designer |
Joan Toh | Comwerks | Interaction Developer |
Liao Jun Qi | Wunderman | Copywriter |
Adrian Liew | Comwerks | Senior Developer |
Soenar Santoso | Comwerks | Senior Designer |
Etienne Lesourd | Comwerks | Senior Art Director |
Keith Tan | Comwerks | Creative Director |
For Mother’s Day, our mission was to help busy people everywhere connect with their mums. The idea was to create a simple, but unique digital tool that makes it quick and easy for people to do something special for mum. ‘Dear Mum’ lets anyone create a personalized digital experience dedicated to mum. In just three clicks, the site generates a digital love letter capturing the unique journey you share with mum. From the day you were born, through all your ups and downs, each story is beautifully visualized and brought to life with animations and HTML 5 scroll effects.