| Title | THE FANATIC 500 |
| Brand | V8 SUPERCARS |
| Product / Service | V8 SUPERCARS SYDNEY 500 |
| Category | C04. Community Applications |
| Entrant | GP Y&R Brisbane, AUSTRALIA |
| Entrant Company | GP Y&R Brisbane, AUSTRALIA |
| Advertising Agency | GP Y&R Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | Gpyr | Chief Creative Officer |
| Richard Boland | Gpy/R | Gm |
| Kiah Eaton | Gpy/R | Digital Producer |
| Nick Doherty | Gpy/R | Digital Developer |
| Clint Halket | Gpy/R | Digital Operations |
| Phil Mcdonald | Gpy/R | Group Md |
| Joshua Bartlett | Gpy/R | Art Director |
| James Mckeown | Gpy/R | Creative Group Head |
| Rob Hudson | Gpy/R | Chief Digital Officer |
V8 Supercars had been struggling to grow attendance at racedays since 2005. With an on-going goal to attract more, younger fans we were tasked with selling event tickets via social media to the Sydney Telstra 500 event. We developed a Facebook App called the Fanatic 500 inviting fans to take part in the world’s first Facebook powered slot car race. With a tiny budget of just $30,000 we achieved: $1,739,320 in ticket sales far exceeding the sales objective of $200,000 A 70% year on year increase in content sharing by fans A 68% increase in fan engagement in social media