| Title | VINCE LOW: DYSLEXIA COULDN’T STOP ME |
| Brand | DYSLEXIA ASSOCIATION OF MALAYSIA |
| Product / Service | DYSLEXIA ASSOCIATION OF MALAYSIA |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising Agency | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Elicia Wee | Grey Group Kuala Lumpur | Account Management |
| Yan Yeh Ying | Grey Group Kuala Lumpur | Typographer |
| Vince Low | Grey Group Kuala Lumpur | Typographer |
| Vince Low | Grey Group Kuala Lumpur | Illustrator |
| Yan Yeh Ying | Grey Group Kuala Lumpur | Art Director |
| David Sin | Grey Group Kuala Lumpur | Art Director |
| Jessica Wong | Grey Group Kuala Lumpur | Copywriter |
| Ramanjit Singh Gulati | Grey Group Kuala Lumpur | Copywriter |
| David Sin | Grey Group Kuala Lumpur | Copywriter |
| David Sin | Grey Group Kuala Lumpur | Group Executive Creative Director |
The Dyslexia Association of Malaysia came to us with a challenge: raise awareness of dyslexia and change the negative mindset of parents and schoolteachers. We got Vince, a professional artist and dyslexic to draw portraits of some of the world’s greatest minds and turn their images into posters. The video illustrated how dyslexia couldn’t hide their talent and gave assurance that it won’t hurt your child’s potential too. It was first uploaded to Youtube and posted on Dyslexia Association of Malaysia’s Facebook page. Parents and teachers helped to spread the video by sharing it on their Facebook and Twitter.