| Title | MAHINDRA QUANTO CAR KEY ACTIVATION |
| Brand | MAHINDRA 4 WHEELERS |
| Product / Service | MAHINDRA QUANTO |
| Category | C06. Other Digital Channels |
| Entrant | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Entrant Company | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Advertising Agency | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Team Hds | Hungama Digital Services |
To leverage the brand’s proposition ‘Live the Weekend Life’, we created a digital activation deployed across malls in 3 cities – Bangalore, Hyderabad and Mumbai. The digital activation was called Unlock Your Weekend Experience. The activity allowed people to use their own car keys (no matter which brand of car they drove) to Unlock an Experience on a video screen.