MOM’S CATERED BANQUET DISH

TitleMOM’S CATERED BANQUET DISH
BrandTAIWAN TOBACCO & LIQUOR CORPORATION
Product / ServiceTAIWAN BEER
CategoryC04. Community Applications
EntrantMcCANN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company McCANN TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency McCANN TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Jj Lu Mccann Taiwan Sae
Jeff Wen Mccann Taiwan Bd
Evan Fu Mccann Taiwan S. Copywrite
Stefani Wu Mccann Taiwan Acd
Paul Hung Mccann Taiwan Gcd

Brief Explanation

In 2012, Taiwan Beer, introduced its new products, Mango and Pineapple fruit flavored beer, which are both brewed with locally grown fruits. To make Taiwan fruit beer pop into consumers’ minds when they order drinks to go with meals at local restaurants, we utilized the distinctive culture of Taiwanese catered banquet to organize the event, “Mom’s catered banquet dish”! We invited 5 moms to make specialty dishes with fruits. To get a table, participants need to invite 9 friends and get confirmation on Facebook. All the lucky winners were drawn out and invited to a real “catered banquet”.

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