Title | MOM’S CATERED BANQUET DISH |
Brand | TAIWAN TOBACCO & LIQUOR CORPORATION |
Product / Service | TAIWAN BEER |
Category | C04. Community Applications |
Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Jj Lu | Mccann Taiwan | Sae |
Jeff Wen | Mccann Taiwan | Bd |
Evan Fu | Mccann Taiwan | S. Copywrite |
Stefani Wu | Mccann Taiwan | Acd |
Paul Hung | Mccann Taiwan | Gcd |
In 2012, Taiwan Beer, introduced its new products, Mango and Pineapple fruit flavored beer, which are both brewed with locally grown fruits. To make Taiwan fruit beer pop into consumers’ minds when they order drinks to go with meals at local restaurants, we utilized the distinctive culture of Taiwanese catered banquet to organize the event, “Mom’s catered banquet dish”! We invited 5 moms to make specialty dishes with fruits. To get a table, participants need to invite 9 friends and get confirmation on Facebook. All the lucky winners were drawn out and invited to a real “catered banquet”.