| Title | PEPSI DJ BUS |
| Brand | PEPSICO |
| Product / Service | PEPSI |
| Category | D01. Integrated Digital Campaign |
| Entrant | SO FRESH Ho Chi Minh City, VIETNAM |
| Entrant Company | SO FRESH Ho Chi Minh City, VIETNAM |
| Advertising Agency | SO FRESH Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Linh Le | Sofresh | Account Manager |
| Tan Dao | Sofresh | Flash Team Lead |
| Duy Nguyen | Sofresh | Flash Developer Team Lead |
| Thy Dao | Sofresh | Web Developer Team Lead |
| Emilie Veillon | Sofresh | Creative Director |
During the Lunar New Year, millions of people in Vietnam head back to their hometowns to pay respect to their families and celebrate this important holiday together. Unfortunately, it is also the most difficult time to get home due to transportation options becoming fully booked. Especially for our target audience; teens and young adults. Together with Pepsi’s positioning to LIVE FOR NOW We decided to bring joy & excitement during a time for those less fortunate. We created the Pepsi DJ Bus to take people home to their families. Best of all, the Bus Ride was Free!