Brief Explanation

Leading energy drink brands in Vietnam have reality show sponsorships and marketing campaigns with budgets that were10 times the amount that our client had to work with and they were putting a significant focus online targeting mainly students in high school and university. We believed that you cannot embody the true spirit of an energy drink and engage in a truly 100% physically active way with mouse clicks. We decided to customize a normal vending machine for our client into what we called a “Power Station” and strategically placed them at 30 Universities across the nation within 4 months.