| Title | PEPSI TWEET20 |
| Brand | PEPSICO |
| Product / Service | PEPSI |
| Category | C05. Games |
| Entrant | DIGIVAASI New Dehli, INDIA |
| Entrant Company | DIGIVAASI New Dehli, INDIA |
| Advertising Agency | DIGIVAASI New Dehli, INDIA |
| Name | Company | Position |
|---|---|---|
| Rahul Bahuguna | Digivaasi | Chief Operations Officer |
| Tathagata Ray | Digivaasi | Copywriter |
| Bikash Borah | Digivaasi | Account Manager |
| Laven Chauhan | Digivaasi | Creative Director |
| Ashima Bawa | Digivaasi | Art Director |
| Debarshi Banerjee | Digivaasi | Tech Lead |
| Prabhat Bhatnagar | Digivaasi | Chief Creative Officer |
The ICC WorldT20 had multiple sponsor partners vying for the consumer’s attention. Our objective was to bring alive Pepsi’s campaign thought “T20 na tameez se khela jata hai, na tameez se dekha jata hai” (T20 isn’t played in a gentlemanly fashion, neither is it consumed in one!) through a clutter breaking social media initiative. Our primary audience was male, 16 to 25 years of age, who were passionate about cricket (that may apply to almost every Indian) Our idea was simple. Pepsi tweeted a ball. You tweeted a shot. The right shots got you runs, wrong ones got you out.