PEPSI IPL THE GREAT INDIAN CATCH

TitlePEPSI IPL THE GREAT INDIAN CATCH
BrandPEPSICO
Product / ServicePEPSI
CategoryC05. Games
EntrantDIGIVAASI New Dehli, INDIA
Entrant Company DIGIVAASI New Dehli, INDIA
Advertising Agency DIGIVAASI New Dehli, INDIA

Credits

Name Company Position
Debarshi Banerjee Digivaasi Tech Lead
Prabhat Bhatnagar Digivaasi Chief Creative Officer
Arjun Adhikari Digivaasi Illustrator
Tathagata Ray Digivaasi Copywriter
Mandeep Singh Digivaasi Animator
Laven Chauhan Digivaasi Creative Director
Rahul Bahuguna Digivaasi Chief Operations Officer
Bikash Borah Digivaasi Account Manager
Damandeep Singh Digivaasi Designer

Brief Explanation

When everyone talked about batting and bowling during the Indian Premiere League, we took the other big aspect of this game, Fielding! Pepsi IPL The Great Indian Catch was the first ever cricket contest that used google maps and facebook check-ins and converted the whole of India into a catching ground. The idea was simple. A famous batsman and bowler duo would bat and bowl. Users needed to judge what shot the batsman would play according to the ball, to take a catch on the map of India by checking in to any of the 300+ cities.

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