| Title | PEPSI ROAD2CHAMPIONS |
| Brand | PEPSICO |
| Product / Service | PEPSI |
| Category | C04. Community Applications |
| Entrant | DIGIVAASI New Dehli, INDIA |
| Entrant Company | DIGIVAASI New Dehli, INDIA |
| Advertising Agency | DIGIVAASI New Dehli, INDIA |
| Name | Company | Position |
|---|---|---|
| Kamal Bhatnagar | Digivaasi | Creative Director |
| Arjun Adhikari | Digivaasi | Illustrator |
| Tathagata Ray | Digivaasi | Copywriter |
| Mandeep Singh | Digivaasi | Animator |
| Laven Chauhan | Digivaasi | Creative Director |
| Rahul Bahuguna | Digivaasi | Chief Operations Officer |
| Bikash Borah | Digivaasi | Account Manager |
| Damandeep Singh | Digivaasi | Designer |
| Debarshi Banerjee | Digivaasi | Tech Lead |
| Prabhat Bhatnagar | Digivaasi | Chief Creative Officer |
During the ICC Champions Trophy 2013, Pepsi wanted to erase the gap between fans and their cricket champions. While others let people talk and cheer for the sport, we asked fans of the game to cheer and walk on a digital map. It would connect them to their favorite superstars through a virtual road from India to England. Every time they tweeted, posted or shared their favorite moments from cricket history, they moved a step closer to England, through the road on the map. One with most interactions during the event met his champions in England for real.