| Title | TREE STORY |
| Brand | BEIJING PALM READING TECHNOLOGY |
| Product / Service | IREADER |
| Category | C06. Other Digital Channels |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company | BBH CHINA Shanghai, CHINA |
| Advertising Agency | BBH CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Xidan Light Digital Visual Effects Art Co./Ltd. | Illustrator | |
| Happy Finish | Illustrator | |
| Yilin Lim | Bbh China | Print Producer |
| Michelle Wu | Bbh China | Copy Writer |
| Haoxi Lv | Bbh China | Art Director |
| Carol Ong | Bbh China | Associate Creative Director/Copy Writer |
| Yinbo Ma | Bbh China | Creative Director |
| Johnny Tan | Bbh China | Executive Creative Director |
Majority of Chinese still read printed books as a habit. But why should trees suffer for our knowledge? iReader, the number 1 eReader app in China, persuades bookworms to download more eBooks and do our environment a favor. As we know, trees are the raw materials of printed books. And no matter what literary genre you’re reading, it’s always a tragedy for trees. This ran on LED billboards & online banners. The app also lets readers keep track on the number of trees they’ve saved whenever they download eBooks. Over 400,000 trees have been saved every month since the campaign started.