| Title | USE 100 TVC TO CREATE A FASHION TREND |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG MOBILE |
| Category | C01. Online Video |
| Entrant | CHEIL OPENTIDE Beijing, CHINA |
| Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
| Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Nathan Lv | Cheil Opentide | Am |
| Coco Liang | Cheil Opentide | Ad |
| Xiayi Li | Cheil Opentide | Ad |
| Amanda Guo | Cheil Opentide | Am |
| Cherry Lan | Cheil Opentide | Ad |
| Biskit Lee | Cheil Opentide | Cd |
| Jack Hao | Cheil Opentide | Gcd |
| Larry Sun | Cheil Opentide | Gad |
Samsung GALAXY Note II appeared on Chinese market in November, 2012. How to form a Note II trend in short time? Samsung made a bold attempt by inviting 100 stars and industry elites to make 100 TVC telling 100 reasons for liking Note, and promoting these TVC through internet video media successfully.