| Title | REFLECTION |
| Brand | O.P. NATURAL PRODUCTS CO. |
| Product / Service | ORIENTAL PRINCESS |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | JWT BANGKOK, THAILAND |
| Entrant Company | JWT BANGKOK, THAILAND |
| Advertising Agency | JWT BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Apaiporn Srisook | O.p. Natural Products | Marketing Director |
| Pasana Intratip | O.p. Natural Products | Chief Executive Officer |
| Devise Media | Devise Media | Editing House |
| Rawat Vorarat | The Film Factory Thailand | Executive Producer |
| Chankij Chamnivikaipong | The Film Factory Thailand | Cinematographer |
| Wuthisak Anarnkaporn | The Film Factory Thailand | Film Director |
| Pimmard Leenutaphong | Jwt Bangkok | Account Supervisor |
| Supannapa Traitonwong | Jwt Bangkok | Account Manager |
| Saisoi Snidvongs/Chatree Chokmongkolsatian | Jwt Bangkok/Jwt Connect | Planners |
| Cholatit Wetchasilp | Jwt Connect | Multimedia Developer |
| Ronnatouch Pomee | Jwt Connect | Digital Technology |
| Ekalak Vorranartpankul/Asunit Larpchaloen | Jwt Connect | Interactive Designers |
| Jiroj Mechoojit | Jwt Bangkok | Agency Producer |
| Tay Guan Hin/Satit Jantawiwat/Damisa Ongsiriwattana/Nopparath Eksuwancharoen | Jwt Bangkok | Art Directors |
| Damisa Ongsiriwattana Clinton Manson/Warunpon Trithepwijit | Jwt Bangkok | Copywriters |
| Damisa Ongsiriwattana | Jwt Bangkok | Creative Director |
| Tay Guan Hin/Satit Jantawiwat/Clinton Manson | Jwt Bangkok | Executive Creative Directors |
To excite the cosmetic category, Oriental Princess - a leading beauty retail brand creates a make-up colors collection that communicates differently to woman by 1) projecting women's 'dark side' personality. 2) letting women get involved in the collection with an engaging story We aired a nationwide preview on TV to draw the target audience to our interactive TV series. Online media and extensive use of banners added to the growing awareness. Online users also promoted the campaign as we created a share mechanism in each online episode whereby a users answers to clues were automatically shared on their Facebook walls