| Title | ONE2FREE GAME ON |
| Brand | CSL HONG KONG |
| Product / Service | TELE-COMMUNICATIONS |
| Category | C05. Games |
| Entrant | TBWA\HONG KONG, HONG KONG |
| Entrant Company | TBWA\HONG KONG, HONG KONG |
| Advertising Agency | TBWA\HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Mimosa Poon | Tbwa\dan Hong Kong | Senior Developer |
| Victor Norgren | Tbwa\dan Hong Kong | Creative Technologist |
| Denny Wong | Tbwa\dan Hong Kong | Senior Technical Producer |
| Bessie Zhao | Tbwa\dan Hong Kong | Designer |
| Fung Chan | Tbwa\dan Hong Kong | Senior Copywriter |
| Coin Qian | Tbwa\dan Hong Kong | Senior Art Director |
| Lincoln Daman | Tbwa\dan Hong Kong | Creative Director |
| Ryan Pun | Tbwa\dan Hong Kong | Account Executive |
| Vallois Choi | Tbwa\dan Hong Kong | Associate Account Director |
| Jan Cho | Tbwa\dan Hong Kong | Business Director |
| Luke Eid | Tbwa\dan Hong Kong | Head Of Tbwa\dan |
| Joanne Lao | Tbwa\dan Hong Kong | Managing Director |
To promote one2free’s Game Box we hijacked a criminally misused media channel – the Facebook status update – and created branded content people actually wanted. We found a loophole in the way status updates work in Facebook and were able to trick Facebook into allowing playable games in a simple status update. A world first, pulling it off brought gaming to people in a place where they would never expect it, and had never seen it before. It even got a thumbs up from Facebook who loved the way we bent the rules to add additional fun to the platform.