| Title | PERFUME@CANNES LIONS |
| Brand | AMUSE.INC |
| Product / Service | PERFUME GLOBAL SITE |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Toyoichiro Tada | Dentsu Music And Entertainment | Producer |
| Hikaru Ikeuchi/Jun Katougi/Yuko Suzuki/Tina Toda | Dentsu Inc. | Producer |
| Kaoru Sugano | Dentsu Inc. | Creative Technologist/Copywriter |
| Hiroshi Sato | White | Graphic Stamp Director |
| Keiichi Yoshikawa | Programmer And Language Designer | |
| 2bit | Buffer Renaiss | Server-Side Programmer |
| Satoshi Horii/Hiroyasu Kimura/Tatsuya Takemasa | Rhizomatiks | Programmer/Designer/Art Director/Designer/Server-Side Programmer |
| Uchiyama Masahiko/Nobuko Kimura/Kobayashi Masahiko/Osuga Masako/Shimajiri Yuki/Y | Stage Director/Lighting Designer/Pa/Makeup/Hair Stylist/Wardrobe | |
| Motonori Suzuki/P.i.c.s./Tasko/Kyoko Koyama | Motion Graphic Designer/Visual Produce/Mechanical Design Support/Midi Programming Support | |
| Shinichi Miter/Toshihiko Sakurai | Stylist/Dress Maker | |
| Satoru Higa/Motoi Ishibashi/Tomoaki Yanagisawa/Yoichi Sakamoto | Rhizomatiks | Programmer/Hardware Engineer/Designer/Wearable Device Design/Development/Installation Support |
| Takcom | P.i.c.s.management | Motion Graphic Director |
| Evala | Port/Atak | Composer (Intro And Global Site #003 Project) |
| Daito Manabe | Rhizomatiks | Artist/Programmer |
| Yasutaka Nakata | Capsule | Composer (Spending All My Time Extend Mix) |
| Mikiko | Elevenplay | Director/Choreographer |
| Aa-Chan/Kashiyuka/Nocchi | Amuse.inc | Artists |
The idea was to allow the fans in Japan to join in on the celebration of Perfume’s first ever performance in Europe by connecting them to the event. We distributed the 3D scanned data of the three Perfume performers and made available a unique programming language with which users could, within a specified design environment and rules, design the performers’ costumes. Thus the fans and artists were both involved in the production of the performance at Lions Live in Cannes Lions 2013, allowing everyone involved to take part of the world stage.