Title | MARIONETTEBOT |
Brand | UNITED ARROWS |
Product / Service | GREEN LABEL RELAXING |
Category | C06. Other Digital Channels |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shoichiro Matsuoka | Marionette | |
Tomohiro Akagawa | atelier omoya | Device Programming |
Yukio Akiba | gadget | Device Craft |
Takashi Suzuki | buffer renaiss | Sensor Programmer |
Hiroyasu Kimura | Rhizomatiks | Web Designer |
Hiroyuki Hori | Rhizomatiks | Visual Programmer |
Yoichi Sakamoto | Rhizomatiks | Device Architect |
Motoi Ishibashi | Rhizomatiks | Device Design/Programming |
Seiichi Saito | Rhizomatiks | Technical Creative Director |
Shota Kusayanagi | Taiyo Kikaku | Production Manager |
Yuri Hirano | Taiyo Kikaku | Production Manager |
Maiko Shimada | Taiyo Kikaku | Production Manager |
Hirotaka Tochihara | Taiyo Kikaku | Proucer |
Koji Eguchi | Taiyo Kikaku | Proucer |
Yukari Toyooka | TBWA\HAKUHODO | Accoount Executive |
Akira Henmi | TBWA\HAKUHODO | Accoount Executive |
Kanako Ishioroshi | Hakuhodo | Planner/Copy Writer |
Sachiko Oyamada | TBWA\HAKUHODO | Planner/Interactive Planner |
Katsuhiro Shimizu | TBWA\HAKUHODO | Art Director |
Kazoo Sato | TBWA\HAKUHODO | Creative Director/Planner |
Noboru Tomizawa | Hair Make |
While selling online grows, Japan’s largest apparel store United Arrows Green Label Relaxing wanted to make better use of its tangible assets – and bring people into the store to experience the brand firsthand. We decided to re-invigorate that old media of fashion – the show window. The core target was ‘20-something fun-seeking shoppers’ out and about looking for fashion. Our objective was to create a complete campaign to engage customers on the street, motivate them to shop, and encourage sharing online. Our solution was an interactive experience - the world’s first interactive mannequins incorporating Kinect sensor technology into a marionette.