| Title | MARIONETTEBOT |
| Brand | UNITED ARROWS |
| Product / Service | GREEN LABEL RELAXING |
| Category | C06. Other Digital Channels |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shoichiro Matsuoka | Marionette | |
| Tomohiro Akagawa | atelier omoya | Device Programming |
| Yukio Akiba | gadget | Device Craft |
| Takashi Suzuki | buffer renaiss | Sensor Programmer |
| Hiroyasu Kimura | Rhizomatiks | Web Designer |
| Hiroyuki Hori | Rhizomatiks | Visual Programmer |
| Yoichi Sakamoto | Rhizomatiks | Device Architect |
| Motoi Ishibashi | Rhizomatiks | Device Design/Programming |
| Seiichi Saito | Rhizomatiks | Technical Creative Director |
| Shota Kusayanagi | Taiyo Kikaku | Production Manager |
| Yuri Hirano | Taiyo Kikaku | Production Manager |
| Maiko Shimada | Taiyo Kikaku | Production Manager |
| Hirotaka Tochihara | Taiyo Kikaku | Proucer |
| Koji Eguchi | Taiyo Kikaku | Proucer |
| Yukari Toyooka | TBWA\HAKUHODO | Accoount Executive |
| Akira Henmi | TBWA\HAKUHODO | Accoount Executive |
| Kanako Ishioroshi | Hakuhodo | Planner/Copy Writer |
| Sachiko Oyamada | TBWA\HAKUHODO | Planner/Interactive Planner |
| Katsuhiro Shimizu | TBWA\HAKUHODO | Art Director |
| Kazoo Sato | TBWA\HAKUHODO | Creative Director/Planner |
| Noboru Tomizawa | Hair Make |
While selling online grows, Japan’s largest apparel store United Arrows Green Label Relaxing wanted to make better use of its tangible assets – and bring people into the store to experience the brand firsthand. We decided to re-invigorate that old media of fashion – the show window. The core target was ‘20-something fun-seeking shoppers’ out and about looking for fashion. Our objective was to create a complete campaign to engage customers on the street, motivate them to shop, and encourage sharing online. Our solution was an interactive experience - the world’s first interactive mannequins incorporating Kinect sensor technology into a marionette.