| Title | BEYOND THE WALL |
| Brand | FRUCOR BEVERAGES |
| Product / Service | MOUNTAIN DEW |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andy Jacobs | N/A | 3d Artist |
| Greg Forsyth | Fugitive | Producer |
| Paul Sanderson | Fugitive | Digital Developer |
| James Mcmullan | Colenso Bbdo | Digital Producer |
| Craig Thompson | Colenso Bbdo | Digital Designer |
| Josh Yee | Colenso Bbdo | Digital Designer |
| Matthew Tizard | N/A | Creative Technologist |
| Sheriden Derby/Jen Storey | Colenso Bbdo | Agency Producer |
| Gregory Bennett | Aut University | Motion-Capture Technician |
| Rhys Dippie | Assembly | Animation - 3d Supervisor |
| Matt Von Trott | Assembly | Animation - Design Lead |
| Amanda Chambers | Assembly | Animation - Executive Producer |
| Paul Headington | Colenso Bbdo | Technical Director |
| Andy Mcleish | Colenso Bbdo | Head Of Planning |
| Tim Ellis | Colenso Bbdo | Group Account Director |
| Tamryn Kerr | Colenso Bbdo | Art Director |
| Dan Wright | Colenso Bbdo | Digital Creative Director/Art Director |
| Levi Slavin | Colenso Bbdo | Creative Director |
| Nick Worthington | Colenso Bbdo | Creative Chairman |
It’s every graffiti artists dream to tag the untaggable. So we built software that busted graffiti off the wall and into Google Street View, letting artists make their mark anywhere in the world. We collaborated with street artists to create the next evolution of graffiti. Motion-capture experts and software engineers helped us to track their movements to capture the essence of graffiti, and bring it into 3D. Online, fans could intuitively craft their own piece of 3D graffiti and drop it anywhere on Google Street View – creating a single global canvas for Mountain Dew fans to tag the virtual world.