REMOTE ROMANCE

TitleREMOTE ROMANCE
BrandGOOGLE
Product / ServiceGOOGLE+ HANGOUTS
CategoryC04. Community Applications
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency SIX Tokyo, JAPAN

Brief Explanation

Our challenge is to brand Google Hangouts as the communication tool of the future. We teamed up with Hirohiko Araki, an internationally known artist who has a unique style of visualizing the soul that is remotely operated from a distance. We developed a system of Remote Presence by integrating the video chat application with the physical art installation. “Remote Presence System”, “Remote Romance”. Result It was a huge hit. Free publicity worth 3 million dollars was gained. Fans from over 100 countries worldwide experienced the communication of the future with Hangouts.

Links

Entry URL   |   Additional URL