Title | REMOTE ROMANCE |
Brand | |
Product / Service | GOOGLE+ HANGOUTS |
Category | C04. Community Applications |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Media Agency | SIX Tokyo, JAPAN |
Our challenge is to brand Google Hangouts as the communication tool of the future. We teamed up with Hirohiko Araki, an internationally known artist who has a unique style of visualizing the soul that is remotely operated from a distance. We developed a system of Remote Presence by integrating the video chat application with the physical art installation. “Remote Presence System”, “Remote Romance”. Result It was a huge hit. Free publicity worth 3 million dollars was gained. Fans from over 100 countries worldwide experienced the communication of the future with Hangouts.