Title | GOOGLE MAPS TREASURE MODE |
Brand | |
Product / Service | GOOGLE MAPS |
Category | C01. Online Video |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Media Agency | SIX Tokyo, JAPAN |
Mission: Branding Google Maps, by providing the pure joy of "Maps", exploring the world. Solution: Global Treasure Hunting Experience Google Maps Treasure Mode We have reconstructed Google Maps into a pirate’s treasure map. This digital experience is intended to encourage users from across the globe to access Google Maps. In real-time, Google’s cloud technology transforms the map into a paper-like interface design. We have provided users with a new opportunity to explore the world as they did in their childhood dreams Result: 1.5 million Youtube views within one day. Induced users from around the world to access Google Maps.