| Title | YEAR OF ENDANGERED SPECIES |
| Brand | THE NATURE CONSERVANCY |
| Product / Service | THE NATURE CONSERVANCY |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Tony Ho | Unlimited Ltd. | Technical Director |
| Jeff Kong/Ken Leung | Unlimited Ltd. | Production House |
| Unlimited Ltd. | Production House | |
| Samuel Yang/Dylan Wang | Ogilvy Beijing | Account Team |
| Wang Fei | Ogilvy Beijing | Illustrator |
| Kweichee Lam/Ruichao Li | Ogilvy Beijing | Copywriters |
| Wang Fei/Orris Ku/Gary Cheng | Ogilvy Beijing | Art Directors |
| Kweichee Lam/Doug Schiff | Ogilvy Beijing | Executive Creative Director |
The Nature Conservancy helps protect nature and all its wildlife. In China, where the 12 zodiac animals are deeply meaningful, we created an online calendar with a simple idea. All of the animals in the group of 12 has a strain or a linked species which is truly endangered. The beautiful illustrations depict this animal and copy explains.