| Title | NEUROGOLF |
| Brand | HSBC |
| Product / Service | HSBC WOMEN'S CHAMPIONSHIP 2013 |
| Category | C06. Other Digital Channels |
| Entrant | JWT SINGAPORE, SINGAPORE |
| Entrant Company | JWT SINGAPORE, SINGAPORE |
| Advertising Agency | JWT SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Kelvin Lam | Magi Communications | Director |
| Tre Azam | Myndplay Ltd | Founder/Ceo |
| Joyce Xi | Jwt Singapore | Account Executive |
| Michael Chadwick | Jwt Singapore | Head Of Planning |
| Hema Michell | Jwt Singapore | Senior Account Director |
| Melissa Pascual | Jwt Singapore | Senior Account Manager |
| Goh Siying | Jwt Singapore | Senior Account Executive |
| Peter Chee | Jwt Singapore | Project Manager |
| Rachel Koh | Jwt Singapore | Project Director |
| Adlin Rosli | Jwt Singapore | Copywriter |
| Kiah Lim | Jwt Singapore | Senior Art Director |
| Kaushik Lyer | Jwt Singapore | Senior Copywriter |
| Parixit Bhattacharya | Jwt Singapore | Creative Director |
| Jun Fukawa/Valerie Cheng | Jwt Singapore | Chief Creative Officer |
| Tay Guan Hin | Jwt Singapore | Regional Executive Creative Director |
Just as in golf where visualization is key to making impossible shots, success in life takes imagination too. To let our audience experience the power of the mind, we created the HSBC Neurogolf - the world's first golf game that's played using just one's mind. The game leverages the technology named Electroencephalography (EEG) to accurately read what the mind is thinking. This game is experienced at multiple road-shows which allowed HSBC to garner leads and customer data from game registrations.