SOCIAL BREAK

TitleSOCIAL BREAK
BrandNESTLÉ
Product / ServiceKIT KAT
CategoryC03. Branded Utility/Tools (for Digital)
EntrantJWT SINGAPORE, SINGAPORE
Entrant Company JWT SINGAPORE, SINGAPORE
Advertising Agency JWT SINGAPORE, SINGAPORE

Credits

Name Company Position
Anjali Bewtra Jwt Singapore Senior Account Manager
Ron Lim Pixeledge Founder
Lynette Chua Jwt Singapore Senior Account Executive
Frank Bauer Jwt Singapore Ceo
Hema Michell Jwt Singapore Senior Account Director
Elrid Carvalho Jwt Singapore Senior Copywriter
Alan Leong Jwt Singapore Associate Creative Director
Parixit Bhattacharya Jwt Singapore Creative Director
Jun Fukawa/Valerie Cheng Jwt Singapore Chief Creative Officer
Tay Guan Hin Jwt Singapore Regional Executive Creative Director

Brief Explanation

Kit Kat has always been a brand that stands for giving people a break so that they may feel recharged for what lies ahead. That's why we created Kit Kat Social Break, a desktop widget to take care of a new stress that's affecting many – Social Media Obligations. This widget automatically likes photos, check-ins and posts that you are tagged to on Facebook. It also automatically replies to tweets by followers on Twitter. And, it automatically shares posts by connections on LinkedIn. So people continue to appear connected, intelligent and cool even while they are recharging.

Links

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