GLOBAL HANDWASHING DAY 2012

TitleGLOBAL HANDWASHING DAY 2012
BrandUNILEVER
Product / ServiceLIFEBUOY
CategoryD01. Integrated Digital Campaign
EntrantSAPIENTNITRO Singapore, SINGAPORE
Entrant Company SAPIENTNITRO Singapore, SINGAPORE
Advertising Agency SAPIENTNITRO Singapore, SINGAPORE

Credits

Name Company Position
Sharad Chaudhary Sapientnitro Tester
Tanvi Garg Sapientnitro Developer
Guarav Dobriyal Sapientnitro Developer
Ritesh Kumar Sapientnitro Developer
Rajiv Agarwal Sapientnitro Lead Interactive Developer
Vikas Kumar Sapientnitro Development Lead
Saurabh Garg Sapientnitro Technical Architect
Sonica Singh Sapientnitro Information Architect
Angelica Backstrom Sapientnitro Information Architect
Suresh Kumar Varupula Sapientnitro Technical Lead
Brandon Lee Sapientnitro Copywriter
Daniel Portuga Sapientnitro Art Director
Joel Sow Sapientnitro Art Director
Yogita Sood Sapientnitro Project Manager
Ashish Khanduja Sapientnitro Delivery Lead
Sudhir Padavu Shenoy Sapientnitro Delivery Lead
Shruti Subramanian Sapientnitro Project Manager
Tyler Munoz Sapientnitro Account Director

Brief Explanation

Each year, more than 2 million children don’t live to see their 5th birthday because of diarrhea and pneumonia. Many of these deaths can be prevented through the simple habit of regular handwashing with soap. Unilever brand Lifebuoy soap is committed to promoting this lifesaving habit through its pioneering work in 40+ countries as the world’s #1 selling germ protection soap bringing health and hygiene to millions. In 2008, Lifebuoy co-founded Global Handwashing Day (GHD) to drive awareness of this life-saving habit and encourage people around the world to spread the word.

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