Title | UNIRIDE |
Brand | UNIQLO |
Product / Service | APPAREL |
Category | C05. Games |
Entrant | DENTSU THAILAND Bangkok, THAILAND |
Entrant Company | DENTSU THAILAND Bangkok, THAILAND |
Advertising Agency | DENTSU THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sasichon Petchroongratana | Dentsu(Thailand) Ltd. | Account Executive |
Winida Trakulsin | Dentsu(Thailand) Ltd. | Senior Account Director |
Patcharin Sukorat | Dentsu(Thailand) Ltd. | Senior Group Account Director |
Athaphon Hanviriyaphun | Digital New Age Agency | Digital Production Designer |
Yaowalak Saree | Digital New Age Agency | Digital Production Producer |
Uraiwan Pongthavornsawat | Dentsu(Thailand) Ltd. | Copywriter |
Pilan Subhasri | Dentsu(Thailand) Ltd. | Art Director |
Chotiwat Thasanasuwan | Dentsu(Thailand) Ltd. | Art Director |
Panote Wangchaiya | Dentsu(Thailand) Ltd. | Senior Art Director |
Jamjan Singharkitpisan | Dentsu(Thailand) Ltd. | Digital Designer |
Jathuporn Dumrongwanich | Dentsu(Thailand) Ltd. | Senior Digital Designer |
Varist Meksupa | Dentsu(Thailand) Ltd. | Digital Project Manager |
Pongpipat Tamavichit | Dentsu(Thailand) Ltd. | Assistant Digital Business Director |
Nat Sathipattiphan | Dentsu(Thailand) Ltd. | Assistant Digital Crative Director |
Akk Phapongkasem | Dentsu(Thailand) Ltd. | Assistant Creative Director |
Adul Borvornsrisakul | Dentsu(Thailand) Ltd. | Senior Creative Director |
Nisa Mujjalintrakool | Dentsu(Thailand) Ltd. | Executive Creative Director |
UNIRIDE is UNIQLO online campaign aimed to communicate with the residents about all 6 store locations in Bangkok. The game is also project the best way how consumers travel to each store with proper public transports. Consumers had to select any store locations with types of public transports and controlled that vehicle in order to get to the store on time. Consumers who arrived stores on time will get discount vouchers for shopping at UNIQLO stores. After participate this online campaign, consumers are recognized where the stores are, and which transportation take the shortest time to the store.