UNIRIDE

TitleUNIRIDE
BrandUNIQLO
Product / ServiceAPPAREL
CategoryC05. Games
EntrantDENTSU THAILAND Bangkok, THAILAND
Entrant Company DENTSU THAILAND Bangkok, THAILAND
Advertising Agency DENTSU THAILAND Bangkok, THAILAND

Credits

Name Company Position
Sasichon Petchroongratana Dentsu(Thailand) Ltd. Account Executive
Winida Trakulsin Dentsu(Thailand) Ltd. Senior Account Director
Patcharin Sukorat Dentsu(Thailand) Ltd. Senior Group Account Director
Athaphon Hanviriyaphun Digital New Age Agency Digital Production Designer
Yaowalak Saree Digital New Age Agency Digital Production Producer
Uraiwan Pongthavornsawat Dentsu(Thailand) Ltd. Copywriter
Pilan Subhasri Dentsu(Thailand) Ltd. Art Director
Chotiwat Thasanasuwan Dentsu(Thailand) Ltd. Art Director
Panote Wangchaiya Dentsu(Thailand) Ltd. Senior Art Director
Jamjan Singharkitpisan Dentsu(Thailand) Ltd. Digital Designer
Jathuporn Dumrongwanich Dentsu(Thailand) Ltd. Senior Digital Designer
Varist Meksupa Dentsu(Thailand) Ltd. Digital Project Manager
Pongpipat Tamavichit Dentsu(Thailand) Ltd. Assistant Digital Business Director
Nat Sathipattiphan Dentsu(Thailand) Ltd. Assistant Digital Crative Director
Akk Phapongkasem Dentsu(Thailand) Ltd. Assistant Creative Director
Adul Borvornsrisakul Dentsu(Thailand) Ltd. Senior Creative Director
Nisa Mujjalintrakool Dentsu(Thailand) Ltd. Executive Creative Director

Brief Explanation

UNIRIDE is UNIQLO online campaign aimed to communicate with the residents about all 6 store locations in Bangkok. The game is also project the best way how consumers travel to each store with proper public transports. Consumers had to select any store locations with types of public transports and controlled that vehicle in order to get to the store on time. Consumers who arrived stores on time will get discount vouchers for shopping at UNIQLO stores. After participate this online campaign, consumers are recognized where the stores are, and which transportation take the shortest time to the store.

Links

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