| Title | SAY I LOVE YOU THIS CHINESE NEW YEAR |
| Brand | NAGA DDB MALAYSIA |
| Product / Service | CHINESE NEW YEAR GREETINGS |
| Category | C01. Online Video |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Entrant Company | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Advertising Agency | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Chong Jia Ling | Naga Ddb Malaysia | Account Supervisor |
| Gyn Gan | Naga Ddb Malaysia | Account Supervisor |
| Chong Jia Ling | Naga Ddb Malaysia | Vocalist |
| Lim Min Tze | Effectory Music | Music |
| Alvin Teoh | Naga Ddb Malaysia | Editor |
| Alvin Teoh | Naga Ddb Malaysia | Director |
| Tan Chee Meng | Effectory Music | Music |
| Tan Chee Meng | Effectory Music | Editor |
| Tan Chee Meng | Effectory Music | Camera Man |
| Tan Chee Meng | Effectory Music | Cinematographer |
| Tan Chee Meng | Effectory Music | Director |
| Tan Chee Meng | Effectory Music | Producer |
| Chris Lau | Naga Ddb Malaysia | Agency Producer |
| Sharon De Silva | Naga Ddb Malaysia | Agency Producer |
| Chong Khong Lum | Naga Ddb Malaysia | Art Director |
| Charlotte Lam | Naga Ddb Malaysia | Copywriter |
| Jackson Mah | Naga Ddb Malaysia | Copywriter |
| Raphael Ang | Naga Ddb Malaysia | Copywriter |
| Alvin Teoh | Naga Ddb Malaysia | Copywriter |
| Alvin Teoh | Naga Ddb Malaysia | Executive Creative Director |
Filial piety in the Malaysian Chinese society is strong. But many children find it awkward saying ‘I love you’ to their parents. Likewise parents to children. In conjunction with Chinese New Year, we created ‘Project Ai Le You’ which in Chinese means love, happiness, music and journey. We invited children to express their feelings to their parents in letters. The messages were then turned into songs. An entourage of singers and musicians then travelled across the country on a road trip to pay the unsuspecting parents a surprise visit and to express the children’s unspoken feelings of love in song.