| Title | GOTCHA |
| Brand | UNICEF |
| Product / Service | MALARIA & DIARRHEA CAMPAIGN |
| Category | B04. Public Service, Charity & Fund Raising |
| Entrant | OGILVY INDONESIA Jakarta, INDONESIA |
| Entrant Company | OGILVY INDONESIA Jakarta, INDONESIA |
| Advertising Agency | OGILVY INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Patrick Searle | Social@ogilvy | Head Of Social@ogilvy |
| Julien Courant | Ogilvyone | Managing Director |
| Ridzki Syahputera | Social@ogilvy | Account Executive |
| Cuz/Yoko | Cut2cut | Sound Engineer |
| Rienaldy Achadiyat | Redworks Broadcast | Producer |
| Faizal Aziz | Redworks Broadcast | Editor |
| Davadrian Maramis | Redworks Broadcast | Post And Editor |
| Iwan Hasan | Unicef | Communication For Development Specialist |
| Rafael Klavert | Unicef | Digital Communication Officer |
| Arianna Christanti | Ogilvy Indonesia | Producer/Account Lead |
| Andreas Christiadi | Ogilvy Indonesia | Account Manager/Ogilvyone |
| Gerardo Blumenkrantz | Freelancer | Creative Director/Art Director |
| Ridward Ongsano | Ogilvy Indonesia | Creative Director/Art Director |
| Gustavo Asman | Ogilvy Indonesia | Chief Creative Officer/Copywriter |
In Indonesia, challenges like malaria and diarrhea are not new, and far from over. To make things worse, after decades of being exposed to this reality, even caring people become immune to it. For our message to be seen, we decided to hide it. We partnered with local online communities and websites. Once users wanted to sign up or leave comments, we captured their undivided attention with our message. By turning a familiar device into something unexpected, we helped make familiar social issues noticeable again. And more importantly, helped Unicef make a difference.