Brief Explanation

To support and encourage the 59 Indian athletes who made it to the Olympics. To tell their story of pain, sweat and tears, their obsession to excel despite lack of infrastructure, training and sponsorships. We created an unbranded film and ran it on social media. And invited Indians to support them by sharing, sending good wishes and prayers. Many brands came forward to support the campaign. BIG CINEMAS ran it for free in cinema halls across India. Colleges played it at festivals. It became the number one trending video during Olympics and this year India doubled its metal tally.