| Title | I AM ANXIETY |
| Brand | BEYONDBLUE |
| Product / Service | ANXIETY AWARENESS CAMPAIGN |
| Category | C01. Online Video |
| Entrant | MARMALADE Melbourne, AUSTRALIA |
| Entrant Company | MARMALADE Melbourne, AUSTRALIA |
| Advertising Agency | MARMALADE Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Craig Griffin | The Director's Group | Producer |
| Paul Goldman | The Director's Group | Director |
| Craig Conway | Final Sound | Sound Design |
| Billy Browne | Editor | |
| Hayley Sims | Marmalade Melbourne | Account Manager |
| Lisa Gumbleton | Marmalade Melbourne | Head Of Client Services |
| Kate Pattison | Marmalade Melbourne | Community Manager |
| Joe Guario | Marmalade Melbourne | Digital Producer |
| Donal O'keefe | Marmalade Melbourne | Head Of Digital |
| Beaver | Marmalade Melbourne | Agency Producer |
| Frank Trobbiani | Marmalade Melbourne | Art Director |
| Frank Trobbiani | Marmalade Melbourne | Writer |
| John Akritidis | Marmalade Melbourne | Writer |
| John Akritidis | Marmalade Melbourne | Creative Director |
| Neil Mallet | Marmalade Melbourne | Executive Creative Director |
The "I Am Anxiety" campaign was launched nationally to help Australian recognise the most common symptoms of anxiety. Australian born actor Ben Mendelsohn, known for playing edgy characters, became the personification of anxiety. He delivers a monologue that translates the symptoms of anxiety into simple emotional expression. Something sufferers can relate to and use to help express their state to others.