| Title | THE PULSE OF A CITY |
| Brand | MASTERCARD |
| Product / Service | PRICELESS CITIES |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | MERCERBELL Sydney, AUSTRALIA |
| Entrant Company | MERCERBELL Sydney, AUSTRALIA |
| Advertising Agency | MERCERBELL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Smith/Western | Music/Sound Design | |
| Louis Keating | Mercerbell | Data Strategy Director |
| Carla West | Mercerbell | Account Director |
| Becky Bishop | Mercerbell | Group Account Director |
| Carly Drew | Mercerbell | Social Media Manager |
| Maura Tuohy | Mercerbell | Digital Strategist |
| Harley Tesoriero | Mercerbell | Digital Producer |
| Lucy Wallrock | Mercerbell | Project Director |
| Richard Lama | Mercerbell | Flash Developer |
| Phillip William | Mercerbell | Senior Web Developer |
| Scott Forrester | Mercerbell | Head Of Development |
| Dan Fowler | Mercerbell | Digital Designer |
| Rodolfo Sarno | Mercerbell | Art Director |
| Ben Ient | Mercerbell | Art Director |
| David Barton | Mercerbell | Copywriter |
| Carmela Soares | Mercerbell | Digital Creative Director |
| David Bell | Mercerbell | Executive Creative Director |
Priceless Cities provides exclusive experiences to MasterCard cardholders. As part of this global program, Priceless Sydney needed a closer connection with the locals. We used social media listening to hear what Sydney was talking about. From this data we built The Pulse – a tool that aggregates these conversations in real time, showing what's happening in the city's heart. People could apply to win a prize but Sydney decides which one - according to what's trending on the Pulse. People have to create social conversations about what they want to win to influence it, creating a cycle of sharing.