Title | THE MOST POWERFUL ARM EVER INVENTED |
Brand | SAVE OUR SONS AND THE DUCHENNE FOUNDATION |
Product / Service | AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY |
Category | C04. Community Applications |
Entrant | FINCH / REACTIVE Sydney, AUSTRALIA |
Entrant Company | FINCH Sydney, AUSTRALIA |
Advertising Agency | FINCH Sydney, AUSTRALIA |
Advertising Agency 2 | REACTIVE MEDIA Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jennifer Mcdermott | Red Agency | Account Manager |
Rachel White | Red Agency | Associate Director |
Red Agency | Pr Agency | |
Marissa Davies | Havas Worldwide | Account Director |
Simon Fowler | Havas Worldwide | Copywriter |
Nicole Hetherington | Havas Worldwide | Art Director |
Steve Coll | Havas Worldwide | Executive Creative Director |
Havas Worldwide | Advertising Agency | |
Ophenia Liang | Reseo | Search Account Director |
Luke Andersen | Reactive | Front End Developer |
Sudeep Shakaya | Reactive | Senior Developer |
Gabriel Tamborini | Reactive | Art Director |
Heidi Clague | Reactive | Senior Project Manager |
Tim Buesing | Reactive | Creative Director |
Alyssa Mcclelland | Finch | Director |
Sophie Thiellon | Finch | Producer |
Rob Galluzzo | Finch | Executive Producer |
Emad Tahtouh | Finch | Director Of Applied Technology And Innovation |
Duchenne Muscular Dystrophy (DMD) is a fatal condition that deteriorates the muscles in thousands of children - but it has almost no public support in Australia. To help 'Save Our Sons' raise awareness of DMD, we invented the world's first petition-signing robot arm. We called it 'The Most Powerful Arm Ever Invented', because it has the power to save lives by signing the petition with your name - all at the click of a Facebook button. We gave it the same handwriting as a boy who suffers from DMD and lost the ability to write at an early age.