| Title | THE MOST POWERFUL ARM EVER INVENTED |
| Brand | SAVE OUR SONS AND THE DUCHENNE FOUNDATION |
| Product / Service | AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | FINCH / REACTIVE Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | FINCH Sydney, AUSTRALIA |
| Advertising Agency 2 | REACTIVE MEDIA Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jennifer Mcdermott | Red Agency | Account Manager |
| Rachel White | Red Agency | Associate Director |
| Red Agency | Pr Agency | |
| Marissa Davies | Havas Worldwide | Account Director |
| Simon Fowler | Havas Worldwide | Copywriter |
| Nicole Hetherington | Havas Worldwide | Art Director |
| Steve Coll | Havas Worldwide | Executive Creative Director |
| Havas Worldwide Sydney | Advertising Agency | |
| Ophenia Liang | Reseo | Search Account Director |
| Luke Andersen | Reactive | Front End Developer |
| Sudeep Shakaya | Reactive | Senior Developer |
| Gabriel Tamborini | Reactive | Art Director |
| Heidi Clague | Reactive | Senior Project Manager |
| Tim Buesing | Reactive | Creative Director |
| Alyssa Mcclelland | Finch | Director |
| Sophie Thiellon | Finch | Producer |
| Rob Galluzzo | Finch | Executive Producer |
| Emad Tahtouh | Finch | Director Of Applied Technology And Innovation |
Duchenne Muscular Dystrophy (DMD) is a fatal condition that deteriorates the muscles in thousands of children - but it has almost no public support in Australia. To help 'Save Our Sons' raise awareness of DMD, we invented the world's first petition-signing robot arm. We called it 'The Most Powerful Arm Ever Invented', because it has the power to save lives by signing the petition with your name - all at the click of a Facebook button. We gave it the same handwriting as a boy who suffers from DMD and lost the ability to write at an early age.