| Title | INSTANT PETITION |
| Brand | ODYSSEY HOUSE |
| Product / Service | DRUG AND ALCOHOL REHABILITATION |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Billy Chang | Gpy/R Melbourne | Developer |
| Jessica Krt | Gpy/R Melbourne | Digital Producer |
| Kota Matsuda | Gpy/R Melbourne | Designer |
| Tom Ding | Gpy/R Melbourne | Strategist |
| Sally Borda | Gpy/R Melbourne | Account Manager |
| Alex Wadelton | Gpy/R Melbourne | Writer |
| Katie Britton | Gpy/R Melbourne | Writer |
| Paul Meates | Gpy/R Melbourne | Art Director |
| Nicholas Sellars | Gpy/R Melbourne | Art Director |
| Ben Coulson | Gpy/R Melbourne | Chief Creative Officer |
Every 24 minutes another Australian dies from addiction. To get this cause on the political agenda and ask for much needed funds, we petitioned the government with the same urgency as the problem – every 24 minutes. To do this we created the instant petition to tackle addiction - a digital petition with an immediate real-world action. Sign this petition and your name is printed live, and instantly packed into a box so it can be sent to the government every 24 minutes until action is taken.