| Title | WYETH LEARNING SURPRISE VIDEO LIBRARY |
| Brand | WYETH NUTRITION HONG KONG |
| Product / Service | WYETH GOLD |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | OMD HONG KONG, HONG KONG |
| Advertising Agency | AGENDA Hong Kong, HONG KONG |
| Entrant Company | OMD HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Zoe Liu | Agenda Hong Kong | Senior Account Executive |
| Gwyneth Mak | Agenda Hong Kong | Associate Account Director |
| Yan Hui | Agenda Hong Kong | Group Account Director |
| Nam Tong | Agenda Hong Kong | Art Director |
| Tracy Chow | Agenda Hong Kong | Associate Creative Director |
| Eric Poon | Agenda Hong Kong | Creative Director |
| Anthony Lau | Omg Hong Kong | Communication Planner |
| Augustin Chan | Omg Hong Kong | Communication Planner |
| Deric Wong | Omg Hong Kong | Head Of Strategy And Insights |
| Koyi Wu | Omd Hong Kong | Digital Manager |
| Jasmine Lee | Omd Hong Kong | Business Director |
Competing fiercely in Hong Kong, Wyeth needed to gain parents’ trust as a “parenting partner”. Wyeth saw an ‘untapped’ opportunity for a centralized online platform where parents could learn from others’ experiences – the everyday surprises of watching children develop something new that are usually UNSEEN by the outside world. The “Learning Surprise VIDEO Library” is introduced to create a permanent inspirational channel with authoritative VIDEO references to answer children’s early development questions. In just 3 months, 440+ videos collected that generated 80,000+ monthly site-visits. New trials +64% and sales +20% - the biggest ROMI in 3 years at 19:1!