| Title | TELEKINIZE THE RAINBOW |
| Brand | WRIGLEY |
| Product / Service | SKITTLES |
| Category | D01. Integrated Digital Campaign |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| David Halter | Clemenger BBDO Sydney | Planner |
| Ryan O'connell | Clemenger BBDO Sydney | Planner |
| Toby Royce | Clemenger BBDO Sydney | Editor |
| Anthony Tiernan | Clemenger BBDO Sydney | Sound Engineer |
| Jacqueline Nunns | Clemenger BBDO Sydney | Account Services |
| Anna Walters | Clemenger BBDO Sydney | Account Services |
| Emily Perrett | Clemenger BBDO Sydney | Group Account Director |
| Sophie Stone | Clemenger BBDO Sydney | Set Design |
| Ben Cai | Robotics Engineer | |
| Joshua Brown | Clemenger BBDO Sydney | Developer |
| John Knutsson | Clemenger BBDO Sydney | Programmer |
| Crystal Rata | Clemenger BBDO Sydney | Associate Producer |
| Dave Flanagan | Clemenger BBDO Sydney | Producer |
| Airi Nakayama | Clemenger BBDO Sydney | Designer |
| Ben Clare | Clemenger BBDO Sydney | Copywriter |
| Luke Hawkins | Clemenger BBDO Sydney | Art Director |
| James Theophane | Clemenger BBDO Sydney | Digital Creative Director |
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
On average, just 6% of fans engage with a brand's Facebook Page after ‘liking’ it. To a brand like Skittles, that’s just terrible. So we created an experience that enabled people to interact with the Skittles brand on Facebook in a way never before possible: we gave them telekinetic powers. To do this, we built WiFi-controlled robots - to which Skittles were attached via magnets. Then we developed facial recognition technology that read users’ eye movements via their webcam, and relayed the commands directly to the robots - enabling the world to move Skittles seemingly with their minds.